Using that data, here’s Duck Duck Go’s traffic versus Google before the PRISM news came out: Duck Duck Go’s Growth, In Perspectiveĭuck Duck Go maintains a traffic page where anyone can see how it has grown, and in the last few days, it’s been dramatic: Despite it growing, it’s not grown anywhere near the amount to reflect any substantial or even mildly notable switching by the searching public. But if you look at what people actually do, virtually none of them make efforts to have more private search.ĭuck Duck Go’s growth is an excellent case study to prove this. Big majorities say they don’t want to be tracked nor receive personalized results. If you ask people about search privacy, they’ll respond that it’s a major issue. People don’t care about search privacy, and Duck Duck Go’s growth demonstrates this.ĭon’t get me wrong. Is this proof people want a “private” search engine, in the wake of allegations the PRISM program allows the US government to read search data with unfettered access? Nope. Look out, Google! Duck Duck Go is on the rise, posting a 50% traffic increase in just eight days.

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